Txoozix.com

The challenge

Traditional SEO has changed. More and more users get answers directly from ChatGPT, Gemini or Perplexity without ever clicking a search result. This means a company can rank well on Google and be completely invisible to AI engines.

The problem was that there was no easy way to measure this. The client wanted to build exactly that tool: a platform that would clearly and regularly report a brand's visibility in generative responses, with a comparable score that could be tracked over time.

Our contribution

We proposed the architecture from the start: a Laravel backend for all the SaaS logic (users, subscriptions, plans, history) and an independent Python microservice for AI processes, which runs the actual queries to the engines and analyses the responses.

Splitting into a microservice was an important design decision: it allows the AI layer to scale independently, be reused in future products and isolate API costs per client.

We jointly defined the scoring methodology, the GEO Score, which combines frequency of appearance, prominence within the response and associated sentiment. This score is the heart of the product: a comparable, time-trackable and actionable figure.

What we built

• Automated multi-engine queries: the system queries ChatGPT, Gemini and Perplexity automatically using the questions configured by each client.
• Proprietary GEO Score: a scoring algorithm that measures whether the brand appears, where it appears within the response, how it is presented and what perception it conveys.
• Tracking history: every measurement is stored with its date, engine, question and full response, allowing visibility trends to be tracked over time.
• Exportable reports: generation of reports with visibility data, cross-engine comparisons and recommended actions.
• Subscription plans with Stripe: three plans (Starter, Pro, Agency) with different measurement frequencies and keyword limits. Recurring payments managed entirely through Stripe.
• Admin dashboard: full management of users, subscriptions, pending queries and per-client API keys for each AI engine.
• Load-spike architecture: task queue design for periodic queries, with no degradation under high demand.

Technology

Results

Txoozix.com is a live platform with three active subscription plans and real payment integration. Any company can sign up, set their keywords and receive their first GEO Score within minutes.

The product has been built with particular care for UX/UI: the interface is highly intuitive, flows are polished and the learning curve is minimal. From the very first login, users know exactly where they are and what to do next.